Mercedes Bunz

Reading The Economist’s “The Future of Entertainement: Middle-class struggle” in the evening with my middle-class salad, I thought yes. Indeed, we should start to discuss if Chris Anderson’s long tail came true, but in a different way. The promise of the niche whitewashed that it would take away the thick middle of the tail; the long tail became a small tail. So…

Creative types who are accustomed to lavishing money on moderately appealing projects will have to do more with less. Or they must learn how to move between big-budget blockbusters and niche, small-budget fare, observing the different genre and budget constraints that apply in these worlds.

Is this the case? And are you ready to try this?