The presentation of search results in a list is utterly outdated. Barely has any format survived the disruptive dynamic of the internet that long, and when it comes to Stephen Wolfram of WolframAlpha, it will not survive that much longer.
Yesterday, and about a year after he launched WolframAlpha to change search engines from delivering links to real answers, he announced the next steps. To built up momentum, his project introduces a new strategy: Easy to use, just do it yourself.
To reach out to the user, WolframAlpha plans to introduce three innovations: Firstly, the user will soon be able to upload own data that the computational knowledge engine WolframAlpha will then analyze; furthermore WolframAlpha makes it possible for users to create their own answer-widgets on the fly to embed them on their own sites, and finally WolframResearch will take visualization further so that everyone can embed a 3D model player to get lost in 3D rendering. Yes, WolframAlpha takes the user-centered approach.
Build your own little Wolfram
Indeed, WolframAlpha fights a problem that is similar to the one Twitter has: While it is highly respected among geeks, the average user doesn’t get it. Giving the user the chance to built its own widget shall change that, that’s the first step of the plan.
At the Computational Knowledge Summit in London yesterday, Stephen Wolfram shows a demo of the next steps. “In less than a minute you can soon deploy a piece of computation”, he says and starts right away.
For creating a little widget on the fly, he uses a new command “create a new template”. He then quickly types in the query “distance between San Francisco and London”, and presses “test this query”. Automatically the next step “use this query to create a template” comes up. He decides to make it more random, and switches within the template both cities, San Francisco and London, to “any city”, and presents an html-code to embed. The Wolfram widget is ready.
“With WolframAlpha we are trying to deliver something that you can build sort of the fly. Now we take this mass customized piece of creativity further”, Stephen Wolfram said.

To download from or upload your own computational data to WolframAlpha, for example. Answers to queries like the statistics of the search for “BP vs Exxon” or country statistics delivered from “how many sheep in the UK” – will soon become downloadable for the user in formats which are easy to compute further. Also, the user can soon upload his own data and run it through a WolframAlpha analysis.
“We also plan a big version of what we’ve been doing for larger organisations and companies, where we take a WolframAlpha customer version that operates internal data”, he said. “The intention is that these things will be widely available.”
Can data visualization become iPhone easy?
Finally, he talks about a third novelty WolframResearch is planning, a Mathematica player that could be embedded on webpages to take the visualization of data further. The computational software program Mathematica that Stephen Wolfram also lies at the heart of WolframAlpha and is used for a lot of computing.
Soon, a browser plugin can turn a 3D model to an interactive experience, and every user can play around with a random variable, able to see the results immediately. “It’s still up in the air”, Stephen Wolfram says, “but it will be free to download and free to use for non-commercial publishers, with the intention to make it widely available.”
Will Wolfram’s vision become reality? With Mathematica he showed that he is capable of building something big in the world of science and finance and everywhere else where number crunching is important, but to take WoframAlpha to the masses depends on a whole range of factors.
For sure, computational knowledge like WolframAlpha is an option to watch, the more if it becomes iPhone easy to use.