Currently I fight with facebook. There are two reasons for this: first of all, I try to bring the social network into the line of an essay I am writing. And as some of you know, thoughts never behave. They always dance out of the line, the more if you write about a network which doesn’t like straight lines anyhow. It will surely be easier to discuss the problems with facebook live at the upcoming UnlikeUs conference in Amsterdam to which I am looking forward to go.
Secondly, I am tired of facebook. Not because I suddenly despise it, not at all. I still think people who get all riled up about facebook should simply leave. For quite a while I liked it, but now I am utterly uninspired about what to communicate. However, I don’t want to leave because you only grow out of a relationship to replace it with a new one. Yes, this applies not only to humans but also to technology. We have started a blog which we later abandoned for a micro-blogging platform. Or we talked with friends on facebook which we are now about to leave for talking to them on Google+.
Interestingly enough, switching networks is not that easy. Which is why I thirdly fight with facebook. The problem is, you can’t just sign up to a new network and start a conversation right away. If you are new on Google+, for example, your contacts won’t pay attention, even if you are connected to a lot of people. Surely you have noticed yourself that people who do nothing but re-direct their Twitter feed to facebook barely ever get a facebook-comment.
Today, you need to cultivate a network like you cultivate a friendship. This is why most of us are whether on Twitter or on facebook or on Google+, but nearly no one actively handles all of them. Like friendships, we have a partiality for a certain types of computerized communication, and soon our preferred communication network will become part of our profile. Okay, back to facebook.